We take home the Website for Independent Dealers trophy for the fifth year in a row!
There were celebrations all-round at 67 Degrees HQ following the 2022 Car Dealer Power Awards…
Organised by Car Dealer Magazine, this year’s winners were revealed in a special video aired on Wednesday 12th October, which was hosted by editor James Baggott and associate editor James Batchelor.
When voting for the annual awards opened earlier this year, we reached out to our loyal customers to put in a good word. The only awards of their kind in the automotive industry, the Car Dealer Power Awards reveal the best car dealer suppliers to do business with. What’s more, is that it is the dealers themselves who make the decision about who they love working with the most.
Winner of Website Provider for Independent Dealers 2022
For the fifth year in a row, the 67 Degrees team were announced as winners in the Website Provider for Independent Dealers category – a feat we are extremely proud of. It goes without saying that we couldn’t have done it without the support from our loyal customers, who went out of their way to nominate us for the award.
Upon announcing the winner, host James Baggott spoke about the importance of a dealership’s online presence, he said: “Since COVID, a high-performing website has moved up from a nice-to-have to a must-have, but it can be hard to pick a provider. Our winner has long prided itself on producing class-leading websites that offer everything an independent dealer could need. This year, the winner’s gong goes to 67 Degrees!”
Longstanding 67 Degrees employee and project manager, Stuart Harvey, was on hand to accept the award and speak on our behalf. He summed the award-win up nicely, by saying: “We are absolutely delighted here at 67 Degrees. Great websites and great customer service is something we take absolute pride in.
“We take great pleasure in the relationships we build with our customers and to be the recipient of this award – having previously won it before – to hold onto this award means so much to us and it just reaffirms our whole ethos as a company.
“Building relationships with customers and helping our dealers drive forward to really maximise their online presence and the fact it is voted for by them, means the absolute world. We’re absolutely over the moon!” We couldn’t have said it better ourselves, Stu.
Reporting on the award post-event, Car Dealer Magazine stated on its website: “Our winner 67 Degrees has won many super fans among its clients and received superb feedback in our survey for its help and support building brilliant websites.” What a statement!
Highly Commended for Website Provider for Franchised Dealers
But it wasn’t just the Website Provider for Independent Dealers award that we were in the running for, 67 Degrees was also nominated for Website Provider for Franchised Dealers where we were announced as a highly commended finalist!
Before announcing the winner, James Baggot, said: “In a world of omnichannel car buying, a car dealer’s website is as vital as the look of its showroom. The winners in this category can certainly make digital dealerships sparkle. Our highly commended winners are two expert firms who narrowly missed out on the top spot – this year, congratulations go to 67 Degrees…”
Whether you nominated us for one or both awards, we want to take the opportunity to say a very big THANK YOU! Our award win is testament to the support shown by our loyal customers – many who have been with us on the 67 Degrees journey since day dot! For that, we are very grateful.
Creating websites car dealers can be proud of
We believe that having a good website is crucial to a car dealer’s success – not only is it essential, but it should be deemed a necessity. A website serves as a business’s shop window and it will more often than not be the first place your customer visits to start the buying journey.
Capturing the imagination of a buyer early on in the journey is an absolute must. A website should be packed with handy features to enhance the customer’s online journey. Great finance integrations should be available as standard, but to really elevate a user’s experience, ecommerce solutions are the way forward.
Whether it’s a reservation plug-in or full end-to-end buying solution, websites should be offering these features in a post-COVID world. If the dreaded pandemic taught us anything, it’s that customer’s need to be able to purchase products online – even cars.
Being ready for omnichannel buyers is vital as part of any business strategy. Think of your website and ecommerce solution as an opportunity to enhance the efforts of the sales team in your showroom. A dealership’s online presence shouldn’t overshadow an in-store experience, but complement the work carried out on the shop floor. Our tip is to ensure that as a business, you are prepared to give your customers options in terms of ecommerce. Speak to us about how we can help.
Here at 67 Degrees, we work with you to provide your dealership with the best online experience possible. To give you a little taster of what we can achieve for your business, take a look at our work for some first-class inspiration. We’re always happy to talk through your options, so whether you’re looking for a bespoke solution, custom creation, or tempted by our template website options, let’s have a chat.