Held virtually this year due to the COVID-19 pandemic, the awards were broadcast via YouTube and Car Dealer Magazine’s website on Wednesday 30 September at 6pm. The Car Dealer Power Awards recognises the best suppliers and car manufacturers, and are the only awards in the industry which are voted for by the dealers themselves.
Thousands of car dealers cast their vote this year and a shortlist was drawn up by a judging panel, followed by feedback and testimonials being analysed to determine the winner of each category. We were all tuned in virtually from home, celebrating together during a team Zoom video call to toast our win.
For the third year in a row, we were presented with a Car Dealer Power Award – adding to our 13 industry awards in total since our business began in 2016. In the last two years, we have been the recipient of the Website Provider for Independent Dealers award and in 2018, were also bestowed with the prestigious Extra Mile Award, which recognises a company that has gone over and above to support its customers.
During what has been a difficult six months for the automotive industry, we have continued to dig deep and provide unrivalled support to our customers. We are proud to be an automotive website design and marketing services company with a difference.
It’s been a testing time for us, having moved into new offices on the Shoreham Airport site in West Sussex at the beginning of the year. Our move was shortly followed by the worldwide COVID-19 pandemic which saw the UK enter a period of strict lockdown. Being a digital-based company, we as a team were able to work remotely and effectively create and deliver online buying solutions to meet our customers demands.
In a relatively short space of time, our small company has made a big name for itself in the automotive industry, having moved into the franchise dealer market and working with some high profile businesses.
Introducing the award, James Baggott, Founder of Car Dealer Magazine, commented, “With physical showrooms closed, dealers up and down the country turned to their websites to keep their businesses running.
“It was the website designers that burned the midnight oil to get them up-and-running when they needed it most. Our winner is a small firm with big ambitions and a fantastic reputation; their clients couldn’t praise them highly enough. Our winner is 67 Degrees.”
67 Degrees director, Laura Coleby, explains why winning the Website Provider for Independent Dealers award means so much. She says, “We’ve been fortunate enough to win this award for three consecutive years now, however, this year’s win feels particularly special, given the global situation we’ve found ourselves in.
“When Justin and I started the business, we pledged to offer fantastic customer service, teamed with hands-on support and guidance. Winning the award reaffirms our approach and its testament to the hard work of our team – alongside the support of our customers – to be announced as winners once again.”
Co-director, Justin Woodford, adds to the excitement. He says, “The team has worked tirelessly throughout lockdown to support our customers and we’re all genuinely thrilled to win the award. It’s a huge pat on the back for us and what makes it even more special, is that the award is voted for by our customers.
“We are extremely passionate about what we do here at 67 Degrees. A lot of us have worked in the automotive industry for many years now and we have a real desire to see our customers and the wider sector performing well.”
We are looking positively towards the future and have invested heavily in our offering, by developing an e-commerce product which is being rolled out to our customers as of now.
Speaking of our plans in the pipeline, Laura says, “The UK automotive industry is resilient and we’re very optimistic about what the future holds for us. We’re working on a number of big projects with some high profile industry names which will see the light of day over the coming months.
“We’re also excited to announce that we’re moving into the main dealer franchise space, with our first franchise customer going live before the end of the year, so there’s lots for us to look forward to!”
A heartfelt thanks to every one of our customers who took the time to vote for us in this year’s Car Dealer Power Awards. This win would mean nothing without your support and for that, we are very grateful.