A Modern Design For DD Classics

October 31, 2022

We’re not just web design wizards and marketing experts here at 67 Degrees – we’re car enthusiasts too. Our appreciation extends beyond today’s cars to the vintage beauties that came before, so when classic car aficionados DD Classics got in touch about building a new website for them, we jumped at the chance! 

Priding themselves on a selection of iconic marques available from their stunning Richmond dealership, DD Classics use forty years’ experience to offer classic, collectable and investment quality cars.

The team recognised that supplying and caring for cars of the past doesn’t have to mean a dated site; in fact, a modern upgrade was exactly what this business needed to show its beautiful stock off in the way it deserves. 

What was the brief? 

DD Classics sells distinguished vehicles with striking style, so it was no surprise that the team chose our custom website option, enabling these two themes to be incorporated into the fully bespoke home page. 

Large and tastefully taken images needed to be accommodated, and the rich purple behind their brand provided the perfect palette for us to build with. We set to work putting together a site that not only wowed with its design, but also performed in a way that converted classic car fans into customers. 

An unbeatable stock showcase

With breathtaking images of particularly dazzling vehicles, a full-width slider on the home page now welcomes you into the DD Classics world and sets a sophisticated tone for the rest of the site. 

Having got a taste for the calibre of vehicles the dealership offers, you can then head straight to the online showroom through a revolving stock carousel. It was important to the team that site users were able to leap straight into the cars available – so that’s what we delivered! 

A deep dive on the detail 

Once presented with the thoughtfully arranged results page, complete with specially chosen fonts as a nod to the era the vehicles were dreamed up, it’s time to explore!

History and personality come in abundance with each car that DD Classics has in the showroom, so the individual vehicle details pages needed enough room to honour these biographies. Underneath a large gallery of images sits everything you need to know about the car that you’re looking at, with clearly displayed technical information, as well as clear paths to proceed if you’re keen to make the car yours. 

One thing that pretty much all of our dealers share is a desire to make it as easy as possible for site users to get in touch with the dealership in a way that suits them. Therefore, we build in Calls to Action on each appropriate page to make the next step of the journey a straightforward one to take. This could be enquiring through a contact form, getting directions or phoning the dealership directly, or making a part exchange enquiry about an existing vehicle. This is no different on the DD Classics website, and customers are now presented with all the choices. 

All eyes on animation

Bringing a home page to life is something our design team gets excited to do, and what better way than through subtle animation? Throughout the home page, title text and buttons rise and images slide, bringing depth to the page and drawing the user naturally through the content.

A job well done

DD Classics is now firmly part of the 67 Degrees family, and it’s been a pleasure to transform its online presence in a way that accurately represents the brand. Since going live, the team have remarked on how happy they are with the finished website, mentioning that it’s ‘clearer, quicker, and more efficient. What more could you want from your online shop window? See the new site for yourself at ddclassics.com.

Do you need your own design classic from 67 Degrees? 

For dealers large and small, our experienced team work to build websites that stand out from the competition, both visually, and how they ultimately drive sales. Could you do with website wing people? Get in touch! We’d love to chat with you.

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