An Impressive New Website for Jim Reid Vehicle Sales

April 21, 2022

As a family-run independent used car dealership and service centre, Jim Reid Vehicles Sales are much-loved by hundreds of loyal customers, with an incredible reputation not just locally, but across the industry too. When owner Jim was searching for a website provider to upgrade the online experience for his customers to match the one that they receive in person, we knew that 67 Degrees could deliver.

We’re regularly going the extra mile for our car dealers, and in this case, it happened in a very literal sense – we travelled all the way to the dealership in Kintore, Aberdeenshire to meet the team! What makes Jim Reid Vehicle Sales special was immediately clear, with a dedication to quality used cars and exceptionally high standards of preparation and aftercare. 

We set to work on reflecting all of the above in their bespoke new site, and we’re proud to have recently celebrated its launch… 

A fresh, clean and responsive design 

As a long-established business, there was a lot of content to include, but steering clear of clutter in the design was still possible, so a simple and tidy look was the theme around which we built the new website. The white background allows the stunning vehicles to speak for themselves! 

We knew that around 70% of Jim Reid’s web traffic arrives from mobile devices, so our commitment to ensuring that every website we create is fully optimised for desktop browsers, mobiles and tablets proved essential for this build.   

All the options, beautifully presented

Jim Reid Vehicles Sales caters to so many motoring needs, so the new site needed to allow users to naturally navigate depending on their requirements. The six options that are clearly presented to you when you now land on the stunning new home page are a testament to the business-wide ethos of a no-pressure experience. 

Our Reserve Online e-commerce integration really suited the emphasis on customer choice and empowerment, allowing users to reserve a vehicle with a deposit in just a few clicks once they’ve chosen the perfect one for them. 

Falling in love isn’t difficult when each vehicle is now shown in all its glory online! Large images, clear specification highlights and enough space for a detailed description mean that you can get a real feel for each and every car stocked at Jim Reid, and get excited before you even get behind the wheel. 

The team that make the magic happen

People buy from people, which is why so many personal touches were woven into this site’s design. Having made a feature of customer reviews, included some friendly faces on the home page, and created a detailed meet the team page, users can get to know all the brilliant people behind the brand. This builds trust and connection with Jim Reid customers new and existing. 

A match made in heaven 

We’re confident that we’ve achieved a site that provides the same warm welcome as the Jim Reid dealership itself; it’s been a pleasure to build and exciting to launch! 

Our partnership with Jim and his team is a natural one, as we share a passion for genuine customer relationships, and a memorable, positive experience. We look forward to watching the success of this dealership and its dedicated team continue for years to come.

Become a 67 Degrees dealership

Dealers across the UK have trusted us to build and maintain stunning websites that bring their vision to life since 2016. For those looking to stand out against their competitors and create an online presence to match their physical forecourt, we help them reach the next level. Does that sound like you? Have a chat with us today, and find out how we could work together on a website that does your dealership justice – call us on 01273 007855 or make an enquiry online. 

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