Benefits of Facebook Advertising for Your Business

June 28, 2024

Turn browsers into buyers by utilising the power of social media

When it comes to seeking an effective way of reaching your business’s target audience, Facebook advertising serves as a powerhouse in the world of digital marketing. Thanks to a vast user base paired with sophisticated targeting options, Facebook enables opportunities for businesses to connect with potential customers via the all-important social media platform. 

If you’re a car dealer, this opportunity proves particularly attractive – and we’re going to explain why: In the world of automotive, where consumer behaviour is ever-evolving and competition is rife, Facebook advertising provides a dynamic solution to showcase your stock, attract buyers in your area, and drive sales in a way traditional marketing can fall short. 

From local targeting to interactive ad formats, Facebook’s advertising tools are revolutionising the way in which car dealerships can build their brands and influence customers purchases. In this article, we discuss the benefits of Facebook advertising for your business with a special focus on how it’s transforming the landscape for car dealers across the UK. Read on to find out more…

Why is Facebook a good way to promote your business?

In order to reach and engage with a large volume of potential customers, you need a powerful and proven platform to do so – and this is where Facebook comes into its own; with its huge user base and advanced targeting options, businesses of all shapes and sizes can connect with their ideal audience. 

The platform’s versatile ad formats, including photos, videos, and interactive content, allow businesses to showcase their products or services creatively. Plus, Facebook’s cost-effective advertising model suits various budgets, often providing a strong return on investment. This data can all be monitored and tracked via the platform’s analytics tools so businesses can refine their strategies, and optimise their marketing efforts for an improved ROI. 

What are the benefits of Facebook advertising for a business? A snapshot look: 

Facebook advertising offers many benefits for businesses, including – 

  • Targeted Reach – You can pinpoint a precise Facebook audience based on demographics, interests, behaviours, age range, and much more.
  • Cost-Effectiveness – The price to advertise on Facebook is often a lower cost per impression compared to traditional advertising methods.
  • Measurable Results – Keep an eye on the performance of your Facebook ads thanks to detailed analytics so you can track the return on investment.
  • Brand Awareness – As well as connecting with new customers, Facebook advertising is great for brand awareness to a much larger audience than you may ordinarily be able to reach. 
  • Increased Engagement – Facebook advertising allows potential customers to interact directly with your business.
  • Versatile Ad Formats – It’s not a one-size-fits-all solution; Facebook ad options can include video content and carousel ads so you can include multiple images at once.
  • Mobile Optimisation – Mobile users make up a large portion of Facebook’s audience, so ads are optimised for iPhone, Android, and tablet devices too. 
  • Retargeting Campaigns – This is an opportunity to reconnect with potential customers who’ve shown an interest in your business previously, and will keep your brand front and centre by serving the ad again. 

Why is Facebook advertising so effective?

As a marketing agency working within the motor industry, a question we get asked a lot here a 67 Degrees is why we think Facebook advertising is so effective. Well, there are several reasons why advertising on Facebook is so effective – and here are our top ones:  

Precise Targeting

Paying advertisers are given access to Facebook’s vast user base that you can tap into and utilise for your own business. The platform’s detailed targeting options mean you can reach extremely specific audiences based on various factors, such as location, age, gender, and even their interests and hobbies. This level of precision ensures ads are shown to the most relevant potential customers.

Engaged Audience

With literally billions of active users on Facebook spending significant time on the platform every day (3,065 billion to be precise!) , Facebook provides access to an attentive audience on a massive scale. Advertising to a captured audience will only increase your chances of engagement when it comes to promoting your business, and its associated products and services. 

Visual Impact

The key to Facebook ads is to make them eye-catching and appealing to potential customers – this is where Facebook comes into its own. The platform’s emphasis on visual content allows businesses to create compelling ads that stand out in users’ feeds – it’s all about creating clickable content. Ad formats are versatile so that you can make them as simple and standout, or as interactive and engaging as you wish. 

Integration with Instagram

If you want to increase your reach to even more audiences, then Facebook ads can be easily integrated with Instagram too, expanding the potential reach of your business across multiple popular social media platforms. The same goes for any of Meta’s networks, including Messenger.  

Retargeting Capabilities

Retargeting is something we swear by here at 67 Degrees – as it really does work wonders! This method provides businesses with an opportunity to re-engage with users who have previously interacted with their website or content, increasing the likelihood of conversion. 

What is remarketing on Facebook?

Facebook remarketing, also known as retargeting, is a digital advertising strategy that allows businesses to re-engage users who have previously interacted with their website, app, or Facebook page. Remarketing is a way of retargeting customers on Facebook in a bid to turn their browsing habits into buying habits and involves showing targeted ads to people who have already shown interest in the business.

If you’re a car dealer, then Facebook remarketing will provide you with the opportunity to re-engage with users who viewed specific car models, promote special offers to those who abandoned a previous search, and showcase similar vehicles to those a user has already shown interest in. 

Our article all about social media remarketing and how it works will provide you with a more thorough understanding on how Facebook remarketing campaigns can benefit your business.  

What types of Facebook advertising campaigns are there?

Having understood the benefits of Facebook advertising, we’re sure you are keen to know what types of ad campaigns there are. Well, the good news is that there are a few options, each designed to achieve specific marketing objectives. Here are the main types:

  • Brand Awareness Campaigns – Aimed at increasing recognition of your brand among potential customers and an opportunity to set your business apart from the competition.
  • Product/Catalogue Campaigns – An opportunity to promote the products and services you offer as part of your business. If you’re a car dealer, this is when you would showcase your stock.
  • Lead Generation Campaigns – Designed to generate more traffic to your website in a bid to gather in-bound leads that will hopefully convert browsers into buyers.
  • Photo Ads – The most clean and simple way to advertise on Facebook with purposeful high-quality images or designs.
  • Video Ads – As the name suggests, quality snippets of video content can help build a bigger picture for your brand and its products/services.   
  • Carousel Ads – This is a display of up to 10 images or videos that promote your brand and/or products and serves as an ideal showcase of everything you offer.
  • Slideshow Ads – Similar to carousel ads, slideshows combine video and text which are an ideal choice to communicate your USP’s and specific call-to-actions. 
  • Collection Ads – Predominantly product based, these types of ads serve as an online shop so potential buyers can browse through your stock. 
  • Stories Ads – These can provide real insight into who you are as a business and is great for behind-the-scenes opportunities, and product placement mentions.
  • Messenger Ads – An opportunity to quite literally slide into people’s DM’s and tease your products to a captive audience.     

How can Facebook advertising help car dealers?

As a website and marketing agency operating exclusively within the automotive space, it’s important for us to convey just how beneficial Facebook advertising can be for car dealers. The key perks being the opportunity to connect with potential customers and of course, drive sales. 

Through targeting advertising, dealers of all levels can reach local audiences interested in specific vehicle types or brands, showcasing stock with visually appealing ads featuring multiple models or highlighting special offers. Facebook’s lead generation capabilities allow dealers to collect contact information from interested buyers, facilitating follow-up comms and increasing the likelihood of conversions. 

Let’s not forget Facebook’s all-important retargeting feature that enables car dealers to re-engage users who have shown interest in particular vehicles, while custom audience options help maintain relationships with existing customers through service reminders or upgrade promotions. With the ability to share video content, promote events, and leverage customer testimonials, dealers can build brand awareness and trust within their community. What’s not to like about that?! 

Facebook advertising can be particularly beneficial for car dealers in several ways, including:

  • Showcasing stock
  • Lead generation
  • Reaching out to existing customers
  • Sharing virtual tours of vehicles or dealership facilities
  • Event promotion such as test drive days, or new model launches
  • Building recognition for your dealership in the local community
  • Sharing positive experiences and testimonials from satisfied customers
  • Promoting finance deals, leasing options, or limited-time discounts
  • Advertising aftersales services

Paid social campaigns for the automotive industry

When it comes to maximising the power of Facebook advertising for your car dealership, then look no further than our in-house experts here at 67 Degrees. Our digital marketing team specialises in creating high-converting paid social media ad campaigns, and we understand the unique challenges and opportunities of working within the motor industry. 

From eye-catching creative designs to precise audience targeting, our paid social campaigns are engineered to drive qualified leads and increase website traffic. For more information, please get in touch and let’s have a chat about how we can help you turn those browsers into buyers. 

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