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Read Time: 9 Minutes |  In 2019 knowing where to focus your efforts for your business online can be difficult. What works for your business may not work for another and the same goes for your customers, so cutting through the noise and identifying what marketing methods you should be utilising right now is essential. Whilst it’s easy to get bogged down and overwhelmed by industry jargon, digital marketing need not be rocket science and you’ll be pleased to know that you don&rs...

Last weekend saw the cream of the motorsport world descend on the world-renowned Goodwood estate for the Goodwood Festival of Speed. Designed to celebrate the very best of both two and four wheels, the event has quickly become the jewel in the crown of the world motorsport calendar. Whatever your particular automotive affection, there is much to see at the festival and this year the event celebrated some major milestones with Aston Martin taking centre stage with their 70th-anniversary celebrat...

Farnborough International recently played host to this years CarDealer Expo. A specialist industry event and growing in size year on year, CDX brings together a vast array of industry suppliers and dealers for a day of best practice and industry insight. At current, there is much discussion around the future of the automotive sector. With a multitude of factors influencing car sales in the current climate, predicting the long term can be challenging. However, with certain trends becoming appar...

In a world where being the best that you can be online is paramount, it’s often hard to cut through the noise and really establish what is important. At the recent National Caravan Council Roadshow, we had the opportunity to address just that as our very own Laura Coleby took to the stage to discuss all things digital marketing. An independent body to the leisure industry, The National Caravan Council exists to promote industry best practice and to act as a conduit between gover...

It's that time of year again. Voting for the annual CarDealer Power Awards is now open and 67 Degrees needs your support. The CarDealer Power awards are unlike any other in the industry. Whilst other awards rightly celebrate outstanding achievements for dealerships in the motor trade, the Power Awards provide a platform for the suppliers of the industry get their opportunity to shine. Every year industry publication CarDealer Magazine throws the voting lines open to the motor traders of the UK...

April 1st. The first whiffs of Spring are in the air as we finally welcome back our lighter evenings and if you believe everything you read on the internet, the first day of April apparently brings radical advances in vehicle technology and comical one-off limited edition specials. Fact or fiction, not all is as it seems after the worlds car manufacturers have apparently dug deep into the sense of humour box to baffle and amuse the internet for April Fools Day 2019. With tributes to TV shows ri...

Wednesday night saw the cream of the motor trade come together at Denbies Wine Estate to toast the finalists and overall winners at this year's Auto Industry Excellence Awards, in a night that proved to be very successful for 67 Degrees customers. With a range of awards up for grabs from Dealer Website Excellence, through to Dealer Principal Excellence, it is an event designed to celebrate the great depth and breadth of our motor trade. In the run-up to the event this year we had the pleasure ...

2019 marks a major milestone in Britains illustrious automotive history as the Mini reaches 60. A name that has stood the test of time, the Mini is an icon of Britain's pop culture and to this day remains one of the best selling cars on Britains roads. The Mini story is one of the humble beginnings and it all began during the 1950s as Great Britain was starting to get back on its feet and reestablish itself in a post second world war era. A major factor in this stable economic growth was the S...

It’s not so long ago that we were all basking in the relentless heatwave that was summer 2018 as the England football team came tantalisingly close to qualifying for a World Cup final for the first time decades. Suddenly before you know it Christmas is upon us. What better way to wind down for the festive period and New Year celebrations than pausing for a moment to take a look back over what has been a very exciting year for all involved at 67 Degrees. With the end of our third full year...

Last night the cream of the automotive world descended on central London's The Brewery for the annual Used Car Awards in a night that recognised outstanding achievement within the industry. With several 67 Degrees customers up for awards, it was a real pleasure to see many take home overall victories in their respective categories. Fronted by televisions very own Mike Brewer, the Used Car Awards take place annually and are an opportunity to reward and honour the very best of the industry. With ...

Set the scene, you’re wrapped up warm on your sofa with a warm drink, thick jumper on, your favourite programme on TV as the wind and rain howl outside your window. The adverts roll and a red truck illuminated in fairy lights with Santa at the wheel rolls across your screen. This can only mean one thing, Christmas has arrived! That advert is the CocaCola advert. First airing back in 1995 the ‘Holidays are Coming’ Ad has become a mainstay of Christmas advertising and one that h...

As the face of the automotive landscape continues to change at a pace, the worlds major motor shows provide a high profile platform for manufacturers to showcase their latest machinery and this year's Paris Motor Show was a hotbed for just that. Taking place in the heart of Paris, the Paris Motor Show is the largest motor show in the world by visitor numbers. Seeing over a Million visitors over the course of the event it’s somewhat fitting that an event of this kind takes place in the cen...

Time at the bar please, time at the bar. They say that all good things have to come to an end and this week the final page on the Bangers4Ben 2018 story came to a close as the class of 2018 went under the hammer for charity at BCA Blackbushe. With a plethora of vehicles which featured a Reliant Robin faithfully created to look like General Lee from the Dukes of Hazzard, a convertible Ford KA turned into Noddy’s car and an old Volvo Estate turned into Ben’s dairy, this was certainly ...

Picture the scene, it’s the back end of summer and there are five days in October pencilled into the office calendar. These marked dates can only mean one thing, we’re signed up for Bangers4Ben. Collective head scratching engaged, how are we going to stand out on our first B4B event as a company and what machine are we going to take with us? Do we go for power and performance or do we look for something a bit out there and try something that’s not been attempted before? Nat...

Rewind the clock and cast your mind back 10 years. It’s 2008. Gordon Brown is Prime Minister, Lewis Hamilton has just taken his first Formula One World Championship, the summer Olympics take place in Beijing, the world's stock markets are in free fall as a global recession grips and a team from CarDealer magazine are assembled with an array of bangers for a road trip unlike any other. A road trip that would become known as Bangers4Ben. Whilst a lot has changed in 10 years Bangers4Ben ha...

Taking place at the renowned Goodwood Estate, the Festival of Speed has quickly become one of the Worlds blue ribboned and must attend Motoring events. Founded back in 1993 the Festival has been a constant on the automotive calendar ever since and this year celebrates an important milestone, it’s Silver Jubilee. Whether you are a fan of bikes or cars, the Festival brings together the best of the best in a completely unrivalled surrounding. The theme of this years event was the 70...

Last night saw the prestigious CarDealer Power Awards take place at Portsmouth’s Spinnaker Tower. A highlight on the automotive awards calendar, over the nine years since the inception of the event, it has quickly become renowned as the ‘Oscars of the Motor Industry’. Totally unique in the automotive world, the Power Awards see’s no judging panel and all shortlisted suppliers achieve that status through the votes of their customers and dealers alone. Not only does this ...

Ok, so the sun bit may have been lacking, but the recent BrightonSEO event saw the world of search and marketing descended on Brighton to be present at one of the largest SEO training and conference events in Europe. Taking place at the Brighton Centre, the two-day event pulls together some of the industries finest SEO brains and marketers not only from Europe but the world, and the 67 Degrees team were there to soak up all the latest in industry trends and methodologies. Initially founded by S...

At the end of May, our very own Stuart Harvey will be taking part in the Edinburgh Marathon. Whilst he's a keen runner and has taken part in a few half marathons previously, this will be the first time that he's made the step up to the full marathon. When we asked him why and how he got in to running he added, "having previously been the total opposite to the dictionary definition of 'fit and healthy', I got into running after being inspired to by my Dad, who himself has run marathons and Ironm...

June of this year sees the annual return of CarDealer magazines Power Awards. Designed to recognise outstanding suppliers who serve the automotive industry, the awards are voted for by people like you, our customers! Again taking place at Portsmouth’s Spinnaker Tower the shortlisted suppliers will be invited down to the ceremony to discover who ultimately comes out on top. Last year we were in the very fortunate position to receive ‘Highly Commended’ status towards the end of ...

We are delighted to announce our partnership with automotive industry charity Ben, the Motor & Allied Trades Benevolent Fund. Ben exists to support anyone who works directly in or is associated with the automotive industry and at current figures that means 800,000 of us. Whether you are a dealer principal, part of the sales team or are a supplier offering services to the motor industry, BEN is a charity that you can call upon to support you and your dependents during times of need. Founded...

Last night three 67 Degrees customers were recognised for their websites in the Dealer Website Excellence Award category at the inaugural Auto Industry Excellence Awards. We were fortunate enough to have Premier GT, Uber GT and Big Motoring World achieve finalist status prior to the event, which was an achievement in itself, however on the night they all went one better with Big Motoring World winning the category overall and Premier GT and Uber GT both receiving highly commended status. Takin...

Last week we were in Geneva to take in the 88th Geneva International Motor Show. First held in 1905 and now considered one of the major events on the international automotive calendar, the show brings together manufacturers from around the globe to showcase product ranges, demonstrate future concepts and launch new models to the world. Taking place at Geneva's Palexpo exhibition hall, for 13 days every March the world's automotive press and petrolheads alike firmly set their focus on the venue....

We are delighted to be supporting the inaugural Auto industry Excellence Awards, as an award sponsor, which takes place at Denbies Wine Estate this Thursday evening. Designed to recognise and celebrate outstanding achievement within the industry, the awards bring together both dealers and workshops alike with awards ranging from Bodyshop Excellence to Dealer Website Excellence Award category. The awards this year are endorsed and supported by the Independent Motor Dealers Association, the IMDA...

Three 67 Degree's partners have been announced as finalists, in the Dealer Website Excellence Award category, at this year's Auto Industry Excellence awards. Designed to honour excellence within the industry, the awards are open to independent and franchise dealerships across the UK. Backed by the industry's Independent Motor Dealer Association (The IMDA), the awards offer a recognised platform for dealers successes to be recognised and celebrated. This year we are proud of our partners who ma...

The festive period, a cosy, relaxing time to spend with friends and family and an opportunity to indulge in some, perhaps, not so healthy culinary delights. It's also a great time to look back and reflect on the moments and achievements that helped shape the year just past. For 67 Degrees, 2017 has certainly been a rewarding one. Whilst building on our automotive expertise, the last 12 months have seen us grow in both customers and staff and become multiple industry award winners. As we prepar...

Fast becoming one of the highlights on the Used Car Industry calendar the prestigious Used Car Awards took place in central London's, The Brewery last night. Designed to celebrate outstanding achievement and successes within the industry the event is hosted by industry publication CarDealer magazine. Attended by over 600 guests from all areas of the used car sector, there were a number of category wins up for grabs on the night ranging from 'Dealer Used Website of the Year' to 'Lifetime Achieve...

The recent formation of the Independent Motor Dealers Association, IMDA, has seen independent dealers from across the UK come together to form a voice within the used car industry and we are delighted to announce that we are now an IMDA approved supplier for websites and marketing products and services. Built against a backdrop of a vast amount of industry change, the association's mission is to avoid the negative outlook for the future of the independent car dealer. With recent forecasts stati...

The evening of the 27th November sees the annual Used Car Awards and we are delighted to announce that two 67 Degrees customers will be battling it out for honours in the prestigious 'Dealer Used Car Website of the Year' category, with Big Motoring World and Premier GT finalists. Taking place at the Brewery in London, the awards organised by industry publication CarDealer magazine, bring together the best of the best from the used car sector. Hosted by televisions own Mike Brewer, from Wheeler ...

The evening of the 12th October saw the 67 Degrees team take their seats at this years Wirehive100 awards, at Southampton's O2 Guildhall. Now into its 6th year, the Wirehive100 awards have become a prestigious fixture on the digital marketing calendar, with awards covering a number of categories from 'Rebrand of the Year' to 'Rising Star'. Designed to represent and promote the great work that agencies outside of London produce, the 2017 event saw for the first time in its history, awards open ...