Celebrating 80 Years of an American Automotive Icon

May 28, 2021

Happy Birthday, Jeep!

2021 is a big year for Jeep as it marks eight decades of manufacturing history with its iconic range of off-road vehicles.

Leaders within the 4×4 market, Jeep is a brand that’s stood the test of time and its popularity continues to soar as the demand for crossover SUVs grows. 

Where it all Began

It was at the outbreak of World War II that Jeep really made its mark, when it was adopted as the American military’s official army vehicle, going into mass production in 1941.

Prior to then, the word Jeep was actually a slang word used to describe military automobiles. Taking advantage of this familiarity with the phrase, it was the obvious choice for the newly-formed Jeep ‘Willys MB’ war-based model. Although some fans claim that the word Jeep is actually an acronym for ‘Just Enough Essential Parts’ – but we’ll let you make your own minds up. 

Arguably the oldest four-wheel drive in the world, Jeep is instantly recognisable around the globe. In an article about the brand’s history on the official Jeep website, they explain that the brand has been ‘indelibly linked to freedom, adventure, authenticity and passion’. 

An Award-Winning Brand

When it comes to awards, Jeep dominates in its class. The Jeep Grand Cherokee is the most awarded SUV ever, having been recognised for its standout safety features, luxurious interior, striking infotainment system, and outstanding off-road capabilities. 

At the 4×4 of the Year Awards held earlier in the year, the adventurous Jeep Wrangler was crowned winner of the Best Off-Road Vehicle award, whilst the Jeep Renegade took top spot for the Best Small SUV award. 

80th Anniversary Editions

To mark its 80th birthday, Jeep has released two special commemorative editions which go on sale this spring. Celebrating eight decades of capability and innovation, Jeep has introduced the Renegade and Wrangler 80th Anniversary editions to the UK market.

Promoted on the Jeep website as ‘80 Iconic Years, One Special Edition’, the manufacturer proudly presents the Wrangler 1941, the Wrangler 80th Anniversary Edition, and the Renegade 80th Anniversary Edition. 

Each 80th Anniversary Edition is characterised by exclusive wheels and features distinct badging throughout to mark the occasion, as well as a host of special design details to enhance the interior and exterior, including unique granite crystal metallic finishes.

Jeep Adventures  

Thanks to its slightly smaller frame and family appeal, the compact Renegade is now Jeep’s most popular car in the UK. Appealing to SUV enthusiasts and younger drivers, the Renegade really packs a punch. 

However, it’s the Jeep Wrangler that embodies the epitome of a 4×4 vehicle, offering the freedom of conquering all-surface terrains. Less popular in the UK than it is over the pond with our American cousins, the Jeep Compass combats the countryside and the city with its can-do attitude. 

Fearless, fun and energetic, the Jeep range is ready for any adventurous challenge thrown its way. During a trip to Iceland in 2019 with friends, our Marketing Manager and PR Manager experienced the Jeep Renegade to its fullest and absolutely loved it – happy birthday, Jeep!

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