Mark Zuckerberg announces his plans for the ‘metaverse’
Facebook has got everyone talking again and this time it’s all about its new name. In an online announcement made by Facebook CEO, Mark Zuckerberg, on Thursday 28th October, he explained the social media giant will be changing the name of its holding company to Meta.
As part of his plans to build the “metaverse” – a world immersed in virtual reality – he outlined his vision for the future of the company which has faced recent scrutiny. The brand new Meta logo has been released in the form of a blue infinity symbol, no doubt signifying that the metaverse future is here to stay.
Although not replacing the current Facebook logo online, the Meta logo will soon be present on the side of Facebook’s headquarters in Menlo Park, California. This will replace the current blue thumbs-up logo which is the emoji used when ‘liking’ a post on Facebook. Although its association has not been officially confirmed, the word ‘meta’ comes from the Greek word meaning ‘beyond’. We’re pretty sure this isn’t just a coincidence.
Welcome to Meta
The company now known as Meta Platforms, announced that its virtual reality division has grown significantly and will therefore divide its product into two categories. This includes the apps Facebook, Instagram, Messenger and WhatsApp, alongside the reality products such as Augmented Reality (AR) and Virtual Reality (VR), plus any associated hardware.
In a new online advert promoting the Facebook app, it reads; ‘Welcome to Meta – Augmented Reality Will Change’, followed by the line, ‘See the exciting new technologies we are building to help people experience the metaverse.’
Zuckerberg’s aim is to reach a billion people on the planet within the next decade, where they can be brought together through the metaverse, despite being many miles apart. Users will be able to create a unique 3D avatar to represent them within their digital space in an online world where people can work, game and communicate using a VR headset.
Although there’s a long way to go before the metaverse can fully exist, there have been some big promises made to those excited at the opportunity to experience it first hand.
What is the metaverse?
Not yet fully developed, the metaverse is currently just a concept. According to Facebook CEO Mark Zuckerberg, “it is the future of the internet.”
Ultimately, the main difference is that rather than being accessible via a computer, phone or tablet, the metaverse will in theory be accessed using a headset allowing the user to enter a virtual world.
Virtual Reality (VR) is currently used mainly for gaming purposes, but with the metaverse, a world beyond gaming will open up where people can engage in a digital environment for almost anything. Work meetings, social gatherings, gigs, and even trips to the cinema will all become possible in a virtual world.
Having invested heavily in the concept, Facebook has made building the metaverse its single biggest priority, so love or hate the idea, it looks set to stay. Expect to hear a lot more about the metaverse over the coming months as Zuckerberg’s dream develops.