Foolish or Fact? Best of April Fools Day in the Automotive Industry
April 1st. The first whiffs of Spring are in the air as we finally welcome back our lighter evenings and if you believe everything you read on the internet, the first day of April apparently brings radical advances in vehicle technology and comical one-off limited edition specials.
Fact or fiction, not all is as it seems after the worlds car manufacturers have apparently dug deep into the sense of humour box to baffle and amuse the internet for April Fools Day 2019. With tributes to TV shows right through to special paint or electric charging points at the top of mountains, here’s a roundup of what those pesky car manufacturers have been up to this year.
Be honest with yourself here, how many did you fall for over your morning coffee?
The Inbetweeners Tribute - Fiat
“I’ve never loved anything before, apart from a car or a sandwich.” uttered Neil in the Inbetweeners. Aside from our director's beloved Ploughman's sandwich, which sits primed ready for action on his desk, this Fiat Panda may well be one of the finest that we’ve seen.
The now highly desireable Fiat Panda, in the lesser spotted Haiwai specification, rose to fame after the infamous ‘Thorpe Park’ episode in series one of the Inbetweeners in which Simon is gifted one for passing his driving test.
A faithful replica of that very car, this 2019 version brings this iconic machine bang up to date whilst retaining it’s mismatched red passenger door and a tape deck. There’s no word from Fiat about whether the doors hold up better to impact with signs than that of its predecessor, however, we are reliably informed that the first 14 buyers are to receive a pair of tickets to Thorpe Park.
Paint from another planet? - BMW
BMW may well have established themselves as a major player on the world stage of automotive electrification, however, BMW Lunar Paint does sound like an advancement too far…
To quote BMW, ‘BMW Lunar Paint uses revolutionary photovoltaic technology to passively recharge your battery in the hours of darkness, extending your electric range even further.’ Sounds impressive right? We’re unsure if there’s a risk of a power surge on a full moon or what happens when it’s cloudy but either way, it’s something that could be from a science fiction film.
Pure fantasy or a reality one day? Either way it’s one of the years more outlandish April Fools Day stories.
An illuminating reminder - Skoda
We’ve all been there. We’ve got in the car, set off for the day, driven to work and then sat down at our desks only to realise that we didn’t take our lunch out of the fridge. Painful as that situation may be, it seems like there could be light at the end of the tunnel if only Skoda’s news today were true.
Meet the ProjectaPal. A lighting system that can project a clear image or message on the ground when you open your car door. Imagine, you leave the house, open your car door to be greeted by a reminder to get your lunch out of the fridge. All before you’ve made the fateful decision to drive to work without it.
Whatsmore this system is said to be linked to the cars infotainment system meaning that you are able to project images and messages of your choice from the comfort of your own smartphone.
Power to the people - Land Rover
Not to be outdone by the likes of Tesla and BMW, Land Rover has also apparently made major strides in electric charging infrastructure this April Fools Day. Priding themselves on the go anywhere nature of their machines, the marque has unveiled one of the most remote charging points in the world.
Said to be located around 15 miles from the nearest road this new facility is located on the Isle of Skye in Scotland and the Range Rover P400e is billed as the perfect vehicle to get you there. With a charging time of nearly three hours, you have plenty of time to wrestle with your tent, take in the view, get the tea on and take in the fresh, unpolluted air.
The aim of reducing the worlds carbon footprint is admirable but running power cables up to the top of mountains, we’re not so sure. What we do know, however, is that this beats an extension lead any day of the week.
So there you have it.
Whilst all of these stories are purely fictional, it does give a lighthearted look at the car industry in 2019. It’s clear the marketing departments of the worlds car makers have been busy, and who knows, today’s April Fools Day jokes could well be the technology of the future...