How to Improve Website Domain Authority

April 28, 2023

Read our top tips to increase your rating and get the best online results

You have a website and want it to perform well, but where do you start and how do you get there? That all-important domain rating is a much sought-after score, however it takes time to achieve the best results. 

Whether you already know what domain authority is and want to create a bespoke strategy for your business, or if you just want to understand what the hell a domain rating is, then we’ve got your back. Read on to become a DA guru and find out how we can lend a helping hand in the process…  

What is domain authority?

Domain authority (DA) is a scoring system that represents how well your website is performing online. Ranging from a score of 1 to 100, the better the score is, the more likely you are to rank higher on a search engine such as Google. 

Referred to in the industry as ‘SERPs’ (search engine result pages), the goal is of course to appear on that all-important page 1 of Google; if you’re on page 2, who are you?! Seriously though, it’s worth knowing that a majority of consumers won’t bother clicking on page 2 of Google at all, so getting on to page 1 has never been more important.

How is domain authority calculated?

Various factors help calculate a domain authority score, but the key contributor is in fact the website’s backlink profile. When we talk about a backlink, we are referring to web links from other websites that link back to yours. 

For example, if your website has a blog and you’ve referenced another brand or business, you may well have linked through to its website with anchor text (that’s the piece of text that has been highlighted with the HTML ‘hyperlink’). This is what’s known as a backlink, and the key here is to advertise products and create content that encourages other websites to link back to yours. 

Why is domain authority so important?

The importance lies in how well your website is represented online. Domain authority is a very good marker for that and can predict if your website is increasing authority, or losing it. Being visible on page 1 of Google will set you apart from the competition and being able to predict how well your website may be performing will keep you one step ahead.       

What is a domain rating?

Similar to domain authority, a domain rating (DR) is a number attributed to the performance of a website. Also using a scoring scale of 1 to 100, the strength of a website’s rating is reflected in a higher score. As with DA, DR is heavily influenced by the backlink profile of a website.

What is page authority?

Think of page authority (PA) as a more granular version of domain authority. This means each page will be considered as its own entity and scored based on the relevance of that page. As with DA or DR, page authority success is based on a score of 1 to 100 – the higher the better of course – which means the page in question has a greater ability to rank. 

How do you increase your website’s authority score?

When it comes to website authority and ratings on Google, you should never be complacent; even if your website is currently ranked highly, never assume it will remain that way. 

So, how can you make sure you remain at the top of the game? Here we share our top 10 tips to improving your website’s domain authority:

  1. Follow SEO best practices. Search Engine Optimisation is designed to do just that – optimise your presence online. Discover more by reading our SEO best practices blog dedicated to the topic and feel free to hit us up if you have any questions (we’re good like that). 
  2. Focus on the QUALITY and QUANTITY of backlinks. Remember that these are classed as ‘external links’ and are those from other websites that point to yours.
  3. Identify your competition. Do you know which other brands/companies come close to yours? You know what they say; keep your friends close, but your enemies closer! Analyse what kind of website content they have and see if yours matches up. 
  4. Compare your backlink profile. Which one of your competitors has the strongest backlink profile and how does yours look by comparison? Only then can you focus on getting a better result.
  5. Take time for keyword analysis. Identify what keywords your website is already ranking for, and which ones you don’t – once you’ve established a ‘keyword gap’, you can then focus on a strategy to fill in the missing blanks.
  6. Create great content! Does your website have a blog or news section? And if so, are you making the most of it? If not, then why not? It’s important to hold yourself accountable and ask these hard hitting questions. Blog content is the best way to achieve those all-important backlinks. Don’t get left in the dark, read our article about why your dealership needs a blog and how important it is for SEO. 
  7. Understand your audience. Do you know which of your products sell the best? Are you aware of what type of content your consumer wants to read about? Only then can you move forward by creating granular and engaging content, both visually and in writing.
  8. Make sure your website is accessible. By this we don’t mean ‘can the user click on the site’, we mean, how easy is the site to use and navigate? The user journey is extremely important and will make a difference to the bounce rate too.
  9. Check the status of your pages. Are all your pages active or are you left with the dreaded ‘404 not found’ message? An on-page health check is hugely important; we’d recommend you access and use the website as a consumer would to really understand the journey and usability for yourself. Create a checklist for any pages that aren’t performing or ones that need redirecting.
  10. Ensure information is credible and up-to-date. There’s nothing worse than clicking on a website and being presented with outdated stock or incorrect information. If your stock doesn’t update automatically, you’ll need to make a manual effort to do so. The same goes for content across the site, you can’t write about a product or share some news and expect the info to still be relevant a year later.    

How quickly can you improve your website’s domain authority?

In a world where everything is expected yesterday, you may be left wondering how long it will take to improve your website’s domain rating. Manage your expectations. To see any kind of upward shift in your domain rating will come as a result of a clear and structured strategy, alongside the time and effort to implement everything on the list. 

As a guide, if you follow all the best-practice methods to increase your chances of an improved domain rating, you could see results in as little as 30 days. 

What is a good domain authority score?

Remember that a DA score is calculated between 1 to 100, so for your website to be considered as having good domain authority, you’ll want to be hitting the 50 to 60 mark to really see results.

How can you check your website’s domain authority?

To check in on your website’s domain authority or domain ranking, you’ll need access to specialist SEO software:

Domain authority is a feature developed by Moz and so this score can only be accessed via their software. Similarly, domain rating is a metric developed by Ahrefs so you’ll either need to have an account or work with an agency that does. 

If you work with a marketing agency like ourselves, then of course all you need to do is get in touch with your request and we’ll be only too happy to help. 

How can 67 Degrees help improve the domain authority of your website?

Much as you may want to improve your domain rating, it could be that you just don’t have the time to invest in such a task. Fear not, we are here to help! At 67 Degrees, we love a challenge and our expert marketing team are just the people for the job. 

Specialising in website design and marketing support for customers in the automotive industry, we proudly provide an award-winning service to car and van dealers, motor industry finance and warranty companies, and more.

Get in touch to find out why we’re a leader in our field and how we can help you achieve the website domain score your business deserves.

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