At 67 Degrees, we’re proud to be well-known in the industry for transforming the online presence of car and commercial vehicle dealers, but until recently, our talent for all things motorbikes had been somewhat untapped. That all changed when we began our working relationship with On The Wheel, a motorbike business who were on the hunt for a very special website.
On The Wheel were looking for the magic we’ve created for car dealers to be sprinkled over their Sussex-based bike business. The result, which we have recently launched, is the ultimate showcase of what we can do not just for bike dealers, but any automotive business keen on the wow factor. We mean it when we say nothing about On The Wheel is off the peg!
Across two sites in Portslade and Brighton, On The Wheel has been created by bike enthusiasts, for bike enthusiasts, and has gone from strength to strength since it began back in 2006. The team have built a brand that’s instantly recognisable in the motorbike world and beyond, with a fantastic reputation as well as a selection of impressive bikes in stock.
After consistent success, they naturally found themselves at a point where they wanted to take things to the next level online – and we were the perfect people to call.
What the On The Wheel team were after was one of our bespoke websites, one that truly represented the dynamic yet personal nature of their brand, displaying the bike manufacturers that they’re proud to represent, and creating a positive online experience for their customers.
A full-width video was on the cards for the homepage, as well as clear but aesthetically pleasing ways to view all the types of bikes – this had to be a site that made the bike-buying process as easy as possible.
A unique homepage for On The Wheel
The On The Wheel homepage has to be seen to be believed – we’ve never created a site quite like it! The video that welcomes you is one of our favourites, and has been generously accommodated by our designers and developers on the page. This gives way to a delightfully dirty tyre print to segway you into the white space below, where you can search for specific bikes, or browse the different types available.
This tyre print is a theme throughout the site, tying different blocks (such as Featured Bikes, our Instagram plugin, and a How It Works section) together with cohesion alongside the bold black and white styling.
Typeface with personality
One of the things that strikes you when you’re browsing through the next One The Wheel site is the typeface; it’s bold, dynamic, and instantly recognisable, just like the On The Wheel brand. This bold, italic, uppercase font is repeated throughout the site in various colours and interspersed with hollow capitals that really make the bikes pop.
Bespoke bike pages
When it comes to bespoke sites, even the vehicle detail pages get the special treatment, and for On The Wheel, the results are nothing short of stunning. Even the results page (that’s where all the stock is displayed at once) has a video header, as if you’re being invited into the showroom.
Each individual bike is displayed in a way that does justice to the incredible photographs that the On The Wheel team take, and clearly displays the specifications, the as-standard benefits of purchasing through On The Wheel, and the form through which to submit a part exchange enquiry. We love it!
Websites for bike dealers – let 67 Degrees handle it
It’s been an absolute pleasure to work so closely with this fantastic local brand and create what is, in our humble opinion, a website that’s also a work of art. Take a look at the site in all its glory here.
When it comes to the online showroom of your dreams, it’s a job for 67 Degrees. We take the time to understand how your dealership works and the passion on which it was built, whether you’re a car, van, bike or motorhome dealer.