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Digital Marketing

  • 8 Reasons Why Your Website Isn't Performing

    8 Reasons Why Your Website Isn't Performing

    Whether it’s Poor SEO or not enough content, we uncover why your website may be underperforming

    • Published: 4 April 2022
    • Category:
      • News
    • Tags:
      • Digital Marketing
      • Websites
    Now more than ever, it’s so important that your website is performing the best it can. Car buyers are browsing thousands of dealers' websites each and every day, and you want to make sure it’s fulfilling expectations by; appearing in the relevant searches, that it’s easy to navigate, and most importantly, to ensure you’re capturing all leads in the correct way. At 67 Degrees, we understand how overwhelming it can all feel. Getting your website to perform at its best can ...
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  • Facebook Set to Remove Thousands of Ad Targeting Categories

    Facebook Set to Remove Thousands of Ad Targeting Categories

    Find out if Facebook’s category changes will affect you and your customers

    • Published: 21 December 2021
    • Category:
      • News
    • Tags:
      • Social Media
      • Digital Marketing
      • Facebook
    In a move related to sensitive topics, Facebook - now known as Meta - has announced it will remove thousands of ad targeting categories, starting on Wednesday 19th January 2022. It’s a big step in ensuring they align with ever-evolving privacy regulations. To be compliant, Meta is removing detailed ad targeting options surrounding sensitive subjects on Facebook, which could cause potential issues in the future.   Facebook’s ad targeting removal statement Making an offici...
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  • Google My Business rebrands as Google Business Profile

    Google My Business rebrands as Google Business Profile

    Find out what this means for your dealership

    • Published: 17 December 2021
    • Category:
      • News
    • Tags:
      • Marketing
      • Digital Marketing
      • Google
    If your dealership actively uses the Google My Business (GMB) service, you will no doubt have noticed a change in name. Google has rebranded GMB as Google Business Profile in a move to enhance the business management abilities of the online service. As part of a series of changes by Google, the change was rolled out imminently across all active accounts in November 2021, with more adaptations expected in 2022. What is Google Business Profile? Google Business Profile allows companies to have m...
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