Digital Marketing

Now more than ever, it’s so important that your website is performing the best it can. Car buyers are browsing thousands of dealers' websites each and every day, and you want to make sure it’s fulfilling expectations by; appearing in the relevant searches, that it’s easy to navigate, and most importantly, to ensure you’re capturing all leads in the correct way. At 67 Degrees, we understand how overwhelming it can all feel. Getting your website to perform at its best can ...

In a move related to sensitive topics, Facebook - now known as Meta - has announced it will remove thousands of ad targeting categories, starting on Wednesday 19th January 2022. It’s a big step in ensuring they align with ever-evolving privacy regulations. To be compliant, Meta is removing detailed ad targeting options surrounding sensitive subjects on Facebook, which could cause potential issues in the future.   Facebook’s ad targeting removal statement Making an offici...

If your dealership actively uses the Google My Business (GMB) service, you will no doubt have noticed a change in name. Google has rebranded GMB as Google Business Profile in a move to enhance the business management abilities of the online service. As part of a series of changes by Google, the change was rolled out imminently across all active accounts in November 2021, with more adaptations expected in 2022. What is Google Business Profile? Google Business Profile allows companies to have m...