Digital Marketing

In a move related to sensitive topics, Facebook - now known as Meta - has announced it will remove thousands of ad targeting categories, starting on Wednesday 19th January 2022. It’s a big step in ensuring they align with ever-evolving privacy regulations. To be compliant, Meta is removing detailed ad targeting options surrounding sensitive subjects on Facebook, which could cause potential issues in the future.   Facebook’s ad targeting removal statement Making an offici...

If your dealership actively uses the Google My Business (GMB) service, you will no doubt have noticed a change in name. Google has rebranded GMB as Google Business Profile in a move to enhance the business management abilities of the online service. As part of a series of changes by Google, the change was rolled out imminently across all active accounts in November 2021, with more adaptations expected in 2022. What is Google Business Profile? Google Business Profile allows companies to have m...