We created a brand new website for the well-established Kent-based car dealership
Back in October, we were very excited to launch the brand new website for Humphries & Parks.
The well-established Kent-based car dealership required a website to reflect their quality used cars and an incredible reputation, having been in business for over 70 years.
To help drive their business forward, Humphries & Parks were looking for a website to warmly welcome their customers. We needed to provide an insight into the family-owned and operated business, which is the UK’s oldest Mitsubishi dealership having been established in 1947.
With a visual focus on their used cars, large stock images and well laid-out information were required to engage customers and help sell vehicles. A clear and concise presentation style was desired to help highlight the quality of cars in stock.
Humphries & Parks brand colours are red, black and white, so it was important that the website reflected this distinctive local brand.
The new website tells Humphries & Parks story from the moment you land on the homepage, communicating the quality customer experience synonymous with the dealership. It has a friendly and personable feel throughout the site, appealing to customers old and new within the local area of West Malling and beyond.
Well-presented vehicle stock pages allow individual vehicles to stand out, supported by key snippets of information upon first look. Drill down into each car and a gallery of full-width images is complemented by clean-looking graphic-led boxes of information, followed by further details about each vehicle.
Brand colours are seamlessly integrated throughout all of the pages within the website and the dealership’s excellent reputation is confirmed by customer testimonials, supported by access to trusted review platforms.
It’s been an absolute joy working with the Humphries & Parks team to create a great-looking and well-functioning new website which represents their multi award-winning brand.
A Rave Review
We’re always pleased to receive such fantastic feedback from our customers; on behalf of the Humphries & Parks team, Sam Kingsland-Joy had this to say about their 67 Degrees experience: “By far the best experience we have had with a tech company. We’ve used various businesses within this industry before which have always promised but not delivered…
“67 Degrees have been fantastic from the start. Laura, Susie and Charlene have been with us every step of the way by helping us design, build and publish our new site. Communication has been great with our very own Whatsapp group to bounce ideas around and update us on progress. We would recommend them to anyone who’s thinking about a new website to go with these guys, you wont regret it!”