67 Degrees Dealers in the Running for Website Glory!
The moment we’ve all been waiting for has arrived! Car Dealer Magazine has officially unveiled the nominations list for the Used Car Awards 2025, and we couldn’t be more excited to see a healthy number of 67 Degrees customers in the running across multiple categories.
With the mystery shopping phase now well underway, all eyes are on the Used Car Website category – where three of our brilliant clients are competing for one of the industry’s most coveted awards.
The 67 Degrees Nominees: Used Car Website Category
We’re absolutely over the moon to announce that Romans International, Dicksons of Inverness, and Ponko have all been nominated in the Used Car Website category. Each of these dealerships showcases what 67 Degrees stands for: stunning design, exceptional functionality, and user experiences that truly convert browsers into buyers.
So, let’s take a closer look at these fantastic dealerships and the websites that have earned them this prestigious recognition…
Romans International: Luxury Redefined Online
Website: www.romansinternational.com
When you’re dealing with supercars and luxury vehicles ranging from £100,000 to over £1 million, your website needs to match the prestige of your inventory. Romans International’s 67 Degrees website does exactly that – delivering a digital experience as refined as the Ferrari 296 GTBs and Lamborghini Huracáns they sell.
What Makes the Romans International Website Special?
We like to think the Romans International’s website is sophistication personified. The clean, elegant design allows their stunning vehicle photography to take centre stage, while the intuitive layout makes it easy to explore their curated selection of supercars, luxury SUVs, and modern performance cars.
As an independent, family-run business established in 1994, Romans has built lasting relationships with discerning clients who expect nothing but the best. Their website reflects this ethos perfectly – it’s not about flashy gimmicks but rather about presenting each vehicle to the highest standards, just as they do in their physical showroom.
The site seamlessly integrates its Romans Insights section, providing valuable content and expertise that positions them as trusted advisors in the luxury automotive space. For buyers making six-figure decisions, this level of professionalism and attention to detail isn’t just nice to have – we believe it’s essential.
Dicksons of Inverness: Highland Hospitality Meets Digital Excellence
Website: www.dicksonsofinverness.co.uk
Dicksons of Inverness is the epitome of a modern family-run dealership that’s stayed true to its roots while embracing digital innovation. Serving the Scottish Highlands for over three decades, this multi-franchise powerhouse offers Kia, Nissan, Suzuki, and MG vehicles alongside comprehensive servicing and MOT facilities.
What Makes the Dicksons of Inverness Website Special?
Their 67 Degrees website beautifully balances Highland warmth with contemporary functionality. The site showcases their extensive new and used vehicle stock with crystal-clear imagery and intuitive navigation, making it easy for customers across the Highlands to find their perfect vehicle.
The integration of flexible finance options, including PCP and HP calculators, alongside their Motability partnership information, demonstrates how a website can serve multiple customer needs simultaneously. With their showroom open seven days a week, the website acts as the perfect digital extension of their welcoming physical space – accessible, informative, and always ready to help.
Ponko: Cambridge’s Multi-Award Winning Digital Powerhouse
Website: www.ponko.co.uk
Ponko has built an impressive reputation as Cambridgeshire’s multi-award-winning car superstore, and its website is a big part of that success story. With over 250 vehicles in stock at any given time and over 14 industry awards since 2015, they’re a dealership that knows how to deliver excellence both online and offline.
What Makes the Ponko Website Special?
The Ponko website is a masterclass in used car retail done right. Built to handle a high-volume inventory with new stock arriving constantly, the site makes it effortless for customers to browse, filter, and find exactly what they’re looking for – whether it’s their first car or a family vehicle upgrade.
The site allows customers to explore finance solutions, refundable deposit options, and transparent vehicle inspection reports – all presented in a way that builds trust and confidence with every click.
The 67 Degrees Difference
It’s no coincidence that our clients consistently appear on UCA nominations lists. Having just celebrated our eighth consecutive win as Website Provider for Independent Dealers at the Car Dealer Power Awards 2025, we’ve proven time and again that we understand what makes a truly great automotive website.
Despite their differences, all three websites share the core 67 Degrees DNA:
- Bespoke design tailored to each dealership’s unique brand and requirements
- Intuitive user experience that guides customers effortlessly through their journey
- Powerful integrations with finance calculators, DMS systems, and classified sites
- Mobile-responsive design that looks great on every device
- Performance-focused to maximise enquiries and conversions
- Ongoing support from a team that genuinely cares about your success
What Happens Next?
The three nominees now face the rigorous mystery shopping phase, where Car Dealer Magazine’s expert panel will evaluate their websites alongside their overall customer experience. Mystery shopping can happen remotely via website interactions, through phone or email enquiries, or even through in-person visits.
The judges will be looking at everything from how quickly enquiries are responded to, the quality of information provided, the ease of navigating the website, and the overall customer journey from first click to final sale.
Key Dates to Remember:
- Mystery Shopping Phase: Underway now – stay sharp!
- Shortlist Announcement: Monday 20th October 2025
- Awards Ceremony: Monday 24th November 2025 at The Brewery in London
As Mike Brewer, event host and Wheeler Dealers star, commented: “It’s been another fascinating year for the judging team as we look at the brilliant businesses put forward for our awards. I’ve loved whittling them down to this Nominations List as it’s given me a chance to check out these dealers’ reviews – and my word, there are some great ones out there.”
View the full Used Car Awards 2025 nominations list here.
Beyond Websites: More 67 Degrees Success Stories
While we’re particularly excited about the Used Car Website category, we’re also celebrating numerous other 67 Degrees clients who’ve been nominated across different categories…
Including Jamie Caple at Car Quay, who is in the running for Dealers’ Dealer, the team at HPL Motors, who are up for the Used Car Sales Team of the Year award, and Anchor Vans, who are up for the Used Commercial Vehicle Dealer award.
Your Website Could Be Next Year’s Nomination
If you’re looking at the 2025 nominations list and thinking, “I want my dealership to be on there next year”, then you’re in the right place.
The journey to a Used Car Awards nomination starts with a website that doesn’t just look good – it’s got to perform too. A website that converts visitors into enquiries, enquiries into viewings, and viewings into sales. A website that customers love to use and judges can’t help but recognise.
Are You Ready to Join the Winners’ Circle?
Whether you’re inspired by Romans’ luxury excellence, Dicksons’ Highland success, or Ponko’s volume mastery, the common thread is clear: a brilliant website from 67 Degrees can help transform your business.
Let’s start your success story today! Get in touch for an informal chat about what we can do for you.
See You at the UCAs!
Congratulations to all the 2025 Used Car Awards nominees, and may the best dealerships win on November 24th – we’ll be cheering loudly for our clients at The Brewery!
Good luck to Romans International, Dicksons of Inverness, and Ponko as they move through the mystery shopping phase. We’re incredibly proud to have created the digital platforms that have helped these brilliant dealerships earn their nominations.
