We catch up with David and Jez from Premier GT to discuss their 67 Degrees website
Specialising in the sale of performance, sports and luxury used cars, Premier GT required a new website that represented the brand to its fullest. So, we needed to ensure their trusted brand was protected and digitally replicated to the best standards possible.
Website design and development is at the heart of what we do and since our inception five years ago, we’ve been working with some of the best used car dealerships across the UK. We’re proud to work with a diverse range of customers – right from small independent dealers to large franchise groups – developing a reputation for pushing the boundaries in website design for the automotive industry.
Through a series of videos, we’ve been speaking with our customers old and new about their experience of working with us, and how it’s benefited their business. We recently caught up with the team at Premier GT who are based not far from 67 Degrees HQ in West Sussex. Our journey with the dealership originally began in 2017 when we celebrated our 10th website to go live, with a re-launched version following in 2019.
As a growing company with a wealth of experience under their belts, Premier GT has an abundance of passion for what they do; luxury and performance cars aren’t just their business, it’s also their passion too. As with the nature of their prestige dealership, the team has incredibly high standards, so it was imperative we delivered a website that would do justice to their overall ethos.
We provide our customers with a uniquely personal approach and that really resonated with David and the team at Premier GT during our communications. The new site needed to have an exemplary user experience, be easy to navigate, and look state-of-the-art whilst also providing overall cleanliness in its design.
Wherever possible, David and his team like to push the boundaries; a templated run-of-the-mill site just wouldn’t cut it, so it was key we went the extra mile to do justice to their exceptionally high standards.
The new website would effectively serve as Premier GT’s shop window to their customers across the UK, so it was hugely important that they could experience the car virtually, before visiting the showroom to see it.
For Premier GT, it was ensuring that customers connected emotionally with a car before seeing it in person. To do so, the website ties together striking imagery with impactful video and sound clips of the cars, to really give the user a great feel about what they can expect.
As expressed by David and Jez in the video, they have received plenty of positive praise for the website that really caters to its customer base. Watch the full four-minute video to find out exactly what they had to say and click here to see the Premier GT site in all its glory.
If you’re looking for a new website to help take your dealership to the next level, then we’d love to be part of your journey. Call us on 01273 007855 to find out how we can work together, or click here to fill out an enquiry form and we’ll be in touch.