Car Quay

Derbyshire's family independent

There is a friendship, synergy and a shared vision about what we’re trying to achieve; we’re a smallish business in a huge industry trying to stake a claim and make our mark. They’ve turned our vision into a reality and we’re really pleased with the results.

Jamie Caple, Car Quay Owner and Founder

About the dealership

Intel

Car Quay Ltd are a specialist used car dealer based in Derbyshire. The independent dealership is proud to offer a first class customer service alongside very competitive pricing.

Car Quay does everything possible to get customers on the road with their perfect vehicle; they offer advice on vehicles and vehicle maintenance, and the friendly team will always go the extra mile to guarantee that customers receive the advice and support needed.

Independent

100

Bespoke

November 2021

The Brief

We listen, then do

Not one to sit in the shadows, Car Quay wanted a bespoke website that enhanced the online buying experience for its customers. The new site needed to be visually appealing and ooze the friendly charm Car Quay customers have come to know and love.

An independent dealership, Car Quay sells quality used cars teamed with outstanding service from their marina-based showroom in Derby. They stock up to 200 vehicles at any one time, so were keen to showcase their preloved stock to the fullest.

Partnering with a website agency that could effectively and efficiently fulfil Car Quay’s brief and beyond was a must for Jamie. Enhancing the customer experience in every aspect of the business was the overriding objective; it goes without saying that selling stock is a priority for any used car dealership, so vehicles needed to be easily accessible.

User experience throughout the site also needed careful consideration, and Car Quay wanted to take their new website to the next level by integrating a reserve online function too. Business doesn’t need to stop once the showroom doors are closed!

The Results

How it's going

We’ve created a website to truly reflect everything Car Quay promises to be. Warm and friendly styling touches throughout the site help to instantly engage as soon as a visitor lands on the homepage.

Cars and commercial vehicles are presented in a neat grid format to promote each piece of stock to the fullest. Responsive elements supported by subtle animation helps lure the customer to click on a particular vehicle, whilst integrated video enables the user to explore a vehicle in more detail.

All in all it’s a site that’s easy to navigate, providing a seamless user experience where customers can engage in live chat, communicate via WhatsApp, and reserve a vehicle online too. The reserve online function has proved to be an absolute game changer for the team.

Commenting on what a difference the plug-in has made, Car Quay Owner and Founder, Jamie Caple, says: “The day after the new website went live, we literally walked into the business the next morning with five deals in essence already done. It’s absolutely amazing – the best feeling! We’ve noticed categorically that as a business, our finance penetrations have increased, which started to happen as the new site rolled out.”

How did we do

Numbers of proven success

The new website generated over 17,000 visitors in the first six months - an increase of 20% YoY
22 customers reserved a car online within the first 30 days of the new website launching
Within the first 3 months of the website being live, goal completions increased by 38% YoY