EMG Motor Group

Multi Franchise Dealer Group

With us being a large dealer group with multiple franchises and branches, finding the right website can be really hard work! When we chose to go with 67 Degrees they took us on board and got to work on a challenging website design to meet every manufacturers requirements along with making sure we liked it too! What a success! Our new website is clean, clear and has everything we needed and wanted on there! With the support of Laura and the team, there’s communication on how to constantly make the website better and better, meaning we always have the support to grow the website even further. Laura and the team are always on hand if we do have any questions, really can’t fault the customer service!

Greg O'Gorman, Director
About the dealership

Intel

EMG Motor Group is an established automotive retailer with over 25 years experience and expertise within the motor industry. The multi-franchise dealership is proud to offer the full range of new cars from Kia, Mazda, Nissan and MG. With showrooms located across the East of England, the business is well-placed to help customers find the perfect new or used vehicle.

EMG prides itself on providing an exceptional level of customer service. Its teams will always go the extra mile to ensure customers drive away completely satisfied.

Multi Franchise
700+
Bespoke
October 2021
The Brief

We listen, then do

With many dealerships throughout the East of England, selling cars from new car franchises as well as a whole host of used cars, EMG Motor Group needed an outstanding bespoke website to promote their vast offering.

Their successful business has been established for over 25 years, so it was time to accelerate their online presence and take it up a gear. EMG wanted a clean and corporate approach to their website design, encompassing many elements which would best promote their partner manufacturers.

The EMG website not only needed to look good, but be extremely functionable too. The design needed to live and breathe the dealership’s overall brand, whilst seamlessly blending its franchise partners too. With many strings to their bow, EMG Motor Group wanted to promote their new stock, used stock, and multi-manufacturer servicing centres too.

It goes without saying that our reserve online plugin was desired, so that customers could secure their vehicle of choice without having to visit a showroom in person.

The Results

How it's going

Through a series of bespoke static pages, we created a highly functioning and dynamic website which represents EMG in its truest form. Blue tones bleed through each page to keep brand consistency across the site, alongside clean and crisp vehicle images which help set them apart from the competition.

Customers can quickly and easily find the vehicle of their dreams through a series of unique-looking boxes with semi-curved styling for that little bit more oomph. Whether new or used, each vehicle is prominently displayed alongside details about each car or van. The displayed information has been thoughtfully considered from a consumer’s perspective, with no stone left unturned.

When it comes to franchise websites, you can be sure of a fresh approach to your business by working with 67 Degrees, no matter what your requirements.

How did we do

Numbers of proven success

  • By the time the new website reached 6 months old, online reservations had increased by 350% since month 1

  • There were 627 vehicle valuations completed since the website launched. An increase of 23%

  • New users on the site have increased by 11% YoY since the website launched

Like what you see?

Speak with the team today

Complete the quick enquiry form below and one of the 67 Degrees sales team will be in touch to discuss your project.