Humphries & Parks

West Malling’s very own franchise

By far the best experience we have had with a tech company. We've used various businesses within this industry before which have always promised but not delivered... 67 Degrees have been fantastic from the start. Laura, Susie and Charlene have been with us every step of the way by helping us design, build and publish our new site.

Sam Kingsland-Joy, Sales Manager
About the dealership

Intel

Humphries & Parks is a multi award-winning dealership offering up to 100 hand selected, pre-owned vehicles of all makes and models. The franchise is proud to have been awarded ‘Electric Vehicle Approval’ by the Office for Low Emission Vehicles for its wealth of knowledge on hybrid and electric cars, and commercial vehicles.

The Kent-based dealership has been and always will be a family run company which prides itself on treating customers and our team members as part of the ever-growing H&P family.

Franchise
100
Custom
October 2021
The Brief

We listen, then do

Having been in business for over 70 years, Kent-based franchise dealer Humphries & Parks required a website that reflected its incredible reputation for selling quality used cars.

To help drive the business forward, Humphries & Parks wanted to warmly welcome its customers online to the established and trusted brand which is the UK’s oldest Mitsubishi dealership.

Through custom design, Humphries & Parks’ stock needed to be visually appealing, presented in a clear and concise manner, whilst incorporating the dealership’s red, white and black branding throughout the website.

It goes without saying that the site had to be highly responsive on desktop and mobile devices, whilst presenting the dealer’s range of aftersales services to their fullest potential.

The Results

How it's going

If ever a dealership told a story through its website, then Humphries & Parks goes to the head of the class. The dealership’s award-winning customer experience is apparent as soon as you land on the homepage, enhanced by the friendly and personable design throughout the site.

Well-presented vehicle stock pages allow individual vehicles to stand out, supported by key snippets of information upon first look. Drill down into each piece of stock and a gallery of full-width images is complemented by clean-looking graphic-led boxes of information, followed by further details about each vehicle.

Brand colours are seamlessly integrated throughout all of the pages within the website and the dealership’s excellent reputation is confirmed by customer testimonials, supported by easy access to trusted review platforms.

Speaking on behalf of the Humphries & Parks team, Sales Manager Sam Kingsland-Joy, had this to say about his 67 Degrees experience: “Communication has been great, with our very own Whatsapp group to bounce ideas around and update us on progress. We would recommend them to anyone who’s thinking about a new website to go with these guys, you wont regret it!”

How did we do

Numbers of proven success

  • Pageviews have increased by 54% since the new website launched

  • New users have increased by 57% since the new website launched

  • Each month, the website now generates over 140 enquiries

Like what you see?

Speak with the team today

Complete the quick enquiry form below and one of the 67 Degrees sales team will be in touch to discuss your project.