Jim Reid Vehicle Sales

Aberdeenshire's family independent

I can honestly say that the amount of care and attention taken in delivering this bespoke website as per our initial discussions & guidelines has been out of this world! Even us car dealers need to feel loved by their suppliers & partners and 67 Degrees have delivered on all fronts!

Jim Reid

About the dealership

Intel

At Jim Reid Vehicle Sales, the experience is everything. The independent dealership has been delivering quality vehicles and exceptional customer care since 2003. The award-winning family owned and run business is based on the outskirts of Kintore, in the heart of Aberdeenshire and just a short 15 minute drive from Aberdeen.

Customers are invited to visit the well-stocked, purpose-built premises, where they can experience browsing through fully prepared and well-presented vehicles and take advantage of ’no pressure’ test drives.

Independent

20-40

Bespoke

March 2022

The Brief

We listen, then do

As a much-loved independent used car dealership and service centre, the brief for Jim Reid Vehicles Sales was to upgrade the online experience for their customers to match the one that they receive in person.

Owner Jim Reid was keen to convey the warm family feel of this dealership across a bespoke site that shows off his hand-selected vehicles, with effortless navigation. Ease, choice and transparency are woven through the values of this well-respected business, and are demonstrated in its many 5 star reviews, so the site needed to be a direct reflection of this.

The objective was to create a site that presented cars and content cleanly, providing customers with plenty of choice, and representing the high standards of customer service that the business is built on.

Around 70% of Jim Reid’s web traffic arrives from mobile devices, so our commitment to ensuring that every website we create is fully optimised for desktop browsers, mobiles and tablets proved essential for this build.

The Results

How it's going

The new Jim Reid Vehicle Sales site has been thoughtfully designed to accommodate content whilst maintaining a tidy look, with a white background that allows the immaculately presented vehicles to speak for themselves. As a dealership that caters to so many motoring needs, the six options that are now available to you when you now land on the stunning new home page are a testament to the business-wide ethos of a no-pressure experience.

Our Reserve Online e-commerce integration extends that emphasis on customer empowerment, allowing users to reserve a vehicle with a deposit in just a few clicks once they’ve chosen the perfect one for them. Sales can now come in overnight!

People buy from people, which is why so many personal touches were included in the site’s design. Having made a feature of customer reviews, included some friendly faces on the home page and created a detailed meet the team page, users can get to know all the brilliant people behind the brand.

Of his 67 Degrees experience, Jim himself said…
I can honestly say that the amount of care and attention taken in delivering this bespoke website as per our initial discussions & guidelines has been out of this world! Even us car dealers need to feel loved by their suppliers & partners and 67 Degrees have delivered on all fronts! Well done Laura Coleby & Luke Stewart, awesome work.

How did we do

Numbers of proven success

Organic impressions have increased by 40% month on month since the new website was launched
The average session increased by 12% since the new website launched
In the first month of the website being live, goal completions increased by 30% MoM