KC Cars

Putting you in the driving seat

Leaving our website in the capable hands of the pros at 67 Degrees was a fantastic decision. We're blown away not only by how our website looks and performs for us now, but also by how the process was handled, particularly by Luke, who explained everything clearly and kept us informed throughout. We didn't have to wait long to see the results of 67's hard work - we had a reservation on a vehicle within 24 hours of the site going live! Thanks guys, it's a pleasure to be working with you and to be able to contact you if needed which is a nice change

Tony Casey, Managing Director
About the dealership

Intel

KC Cars is a sales and service centre based in Dartford, Kent that has been in business since 1996. The independent dealership offers great deals on used cars, servicing, MOTs, recovery and more, all within the Dartford and Gravesend areas of Kent.

As a well-established specialist used car dealer with a great reputation, KC Car Sales proudly provides first-class customer service and very competitive pricing.

Independent
60-80
Custom
January 2022
The Brief

We listen, then do

Loved locally for their helpful service and wide selection of cars and commercial vehicles, KC Car Sales came to us with a brief to modernise their online presence. This included applying their cool blue colour scheme throughout, and drawing equal attention to the sales and service arms of the business.

A modern website means modern features too, so part of the brief was to integrate our eCommerce solution to allow customers the opportunity to reserve the vehicle they want in just a few clicks. We also needed to place emphasis on this dealership’s glowing reviews to demonstrate its fantastic reputation.

The objective of KC Car Sales’ new website was to drive the sales of cars and commercial vehicles, generating leads through a finance calculator, part exchange valuation, and the option to make a commitment by reserving online. We firmly believe that a website can do a lot of the heavy lifting, leaving you to do the most rewarding bit – sealing the deal and handing the keys over to a happy customer!

The Results

How it's going

Achieved through large imagery, neat blocks and featured vehicles, the home page of the new KC Car Sales site sets the theme for the rest of the online experience; clean, functional, and easy to navigate. Each vehicle is now able to shine thanks to a grid view that’s pleasing to the eye, and the details pages strike the perfect balance between stunning images, spec highlights, and a detailed description.

Finance, warranty and part exchange pages give users the information they need in order to make informed decisions, and the design allows for the MOT, servicing and recovery side of things to be properly described.

The clear calls to action on this site proved their worth very quickly for this particular build, as within 24 hours of the site going live, they got their first reservation!

How did we do

Numbers of proven success

  • In the first three months, the new website drove 51 enquiries - 25% more than the previous three months

  • The average session on the new website consistently is around 3:05

  • New users have increased by 33% since the website launched

Like what you see?

Speak with the team today

Complete the quick enquiry form below and one of the 67 Degrees sales team will be in touch to discuss your project.