Matt Johnson Prestige

Cumbria's Prestige Supercar Dealership

Outstanding from start to finish. One of our main requests from the get-go was to get into the same room as whoever was going to handle our new website. The team from 67 degrees had no hesitation in travelling the length of the country to sit down with us to establish what we are about. From initial concept, to a rolled-out site, everything they said they would do, they did - You cant ask for more than that.

Matt Johnson

About the dealership

Intel

Matt Johnson Prestige is a family-owned car dealership based in south Cumbria, a stone’s throw away from the beautiful Lake District. From a purpose-built showroom, the dealership supplies vehicles with fantastic provenance to customers across the UK.

Originally a supercar and prestige marque dealership, in more recent years, the business has broadened its stock to include family vehicles, superminis, hot hatches and SUVs. Excellent customer service is at the heart of everything they do in their bid to build relationships for life.

Prestige

80-100

Bespoke

January 2022

The Brief

We listen, then do

Matt Johnson has put his heart and soul into building a family-centred business, impressing each and every customer throughout the purchase process from his Cumbria based dealership. The brief for this build was to reflect this online, including an emphasis on the ‘wow’ factor, and ensuring that the remarkable vehicles on the forecourt were shown off in the way that they deserved.

A brief such as this centred around large images and videos, with enough space dedicated to key elements of Matt’s business, such as finance offerings, and the team that make the magic happen.

The objective of the Matt Johnson Prestige site was to stand out from the get-go and demonstrate the personal commitment of the team, building trust through a solid brand story. Generating vehicle enquiries needed to be done via beautiful imagery, clear feature highlights and detailed descriptions, to make love at first sight easy for customers.

Matt also wanted to drive sales through finance, which meant making the credit check and finance quotes accessible and simple to navigate for users.

The Results

How it's going

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From the moment you land on the new Matt Johnson Prestige homepage, you’re made to feel welcome, with a standout video to highlight the look and feel of this prestigious brand, drawing you into the ethos behind this business and inviting you to explore more.

The online showroom itself is arranged in a clear grid format, and the in-depth details of each vehicle feature a video, teamed with stunning images; customers can get a true understanding of what to expect. Clean call-to-action buttons allow the user to progress further with a potential purchase, making the journey to an enquiry as seamless as possible.

Matt Johnson himself is over the moon with his new website, adding “I am delighted with the finished website and the ongoing support – it has very much been a first-class service.”

How did we do

Numbers of proven success

The website generated 146 enquiries in the first 3 months of the new website launching - an increase of 17%
The bounce rate has stayed consistently low at under 27% since the new website launched
In the first month of the website being live, goal completions increased by 43% YoY