Meridien Modena

The finest Ferrari's in the New Forest

We were recommended 67 degrees by a friend when looking for someone to build a new website and take over hosting it. We have not been let down, from our first meeting with Luke, through to going live and being passed over to our account manager Susie we have had a great experience and nothing is never too much trouble. The whole team of staff make you feel valued and nothing is too much trouble.

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About the dealership

Intel

Nestled in the heart of the New Forest is Meridien Modena, a family-owned business that dedicates itself to selling and maintaining stunning Ferraris. With a rich history of involvement in the motor trade, Meridien Modena is the UK’s only family-owned official Ferrari dealer, supplying Ferrari approved vehicles to customers all over the country.

As the biggest supplier of Ferraris in the UK, the team have earned global award wins in both sales and aftersales, making them the dealership to head for if you’re in the market for something special from this famous Italian brand.

Franchise
100+
Bespoke
August 2022
The Brief

We listen, then do

The Meridien Modena site is unique in that it acts as a landing page, directing traffic towards the official Ferrari site, where the dealership’s used stock is listed. It was this page that the team were keen to upgrade with our bespoke website package, which meant that we could weave our magic with their monochrome colour palette.

With several different external pages for the site to direct to, the main page needed to be inclusive of beautiful imagery along with the calls to action. It also needed to make clear the dealership’s prestigious position within the UK’s Ferrari landscape, and provide ample opportunity for prospective customers to get in touch.

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The Results

How it's going

The results of our design and build is a dynamic landing page where you can instantly recognise that this is a beautiful dealership selling beautiful cars. Strong lines and shapes are evocative of Ferrari’s own bold designs, and the black background it’s set against makes every image pop.

What gives this landing page some extra depth is the inclusion of subtle animations, such as on the ‘Visit Showroom’ button, and for the images that display to the right of the screen. These animations simulate movement, which, for one a retailer of one of the most famous luxury sports cars in the world, seems pretty fitting!

Our clever in-house designer has taken the rule of three and applied it elegantly throughout the page, lining up images and icons in satisfying groups of three to balance out the page as you scroll. The menu expands dynamically from the left-hand side, allowing the website to wow you without interruption until you’re ready to navigate.

Overall, the new site for Meridien Modena keeps their online home fresh and dynamic, and it’s been a pleasure to work with the team on such an exciting design.

How did we do

Numbers of proven success

  • Conversions on the website grew by 64% in the first three months of 2023

  • Organic traffic to the website grew by 17% in the first three months in 2023

  • Organic traffic to the website grew by 17% in the first three months in 2023

Like what you see?

Speak with the team today

Complete the quick enquiry form below and one of the 67 Degrees sales team will be in touch to discuss your project.