Stillmans of Sevenoaks

Quality used cars in Kent

A custom website is all about adding those personal touches to help make the site your own. The Stillmans of Sevenoaks website showcases this really well thanks to the creative design elements cleverly placed throughout.
Laura Coleby

About the dealership

Intel

Priding itself on providing top quality used cars at a price you can afford from people you can trust, Stillmans of Sevenoaks is an independent used car dealership, based in Hildenborough near Tunbridge Wells in Kent.

The independent dealership sells quality used vehicles at competitive prices, supported by the highly qualified sales team who have over 80 years combined experience in providing excellent customer care and service.

Independent

70-90

Custom

December 2021

The Brief

We listen, then do

Already trusted by many customers across Kent and beyond, Stillmans needed a site that echoed their emphasis on high-quality used cars and personal service.

The brief required us to build a website as dynamic as the cars that Stillmans sell, with a design that included their strong brand identity across clearly laid out pages.

The objective of the new site centred around driving sales by presenting the vehicles in the way that they deserve, and prompting commitment through the reserve online integration. This allows customers to put a deposit down on a vehicle of their choice.

The Results

How it's going

The new Stillmans site incorporates their striking orange highlight colour, which, combined with a large header image, enables their homepage to make an impact from the word go. Their excellent Google review rating is made prominent and is repeated further down the page alongside their equally impressive Autotrader rating to further bolster trust.

The vehicles themselves are displayed cleanly in a grid view, with a snapshot of each car’s feature highlights appearing in orange. Keep your eyes peeled for the cool convertible on their online showroom, designed in-house to draw your gaze down to the stunning vehicles.

Click through to each car, and their details page allows effortless scrolling through a gallery of images, the expansion of a detailed description, and prompt action through Reserve Online, Finance and Make an Enquiry buttons.

How did we do

Numbers of proven success

The number of pages-per-session has increased by 76% since the new website launched
Pageviews have increased by 111% YoY since the new website launched
The session duration has increased by 58% YoY since the website launched

Like what you see?