Wilsons Epsom

Multi Franchise Dealer Group

We are very excited for our new partnership with website developers 67 Degrees. This will be the first of many advances for Wilsons as we strive to become one of the market leading dealerships, by offering the most up-to-date technology and software available to our customers.

David Wheatcroft
About the dealership

Intel

Wilsons Epsom is the largest family run new and used car supermarket covering Surrey, London and the South of England. The multi-franchise dealership has been selling cars for over 110 years, offering its customers extensive choice, unbeatable value and a service they can trust in one location.

The dealership is proud to represent 11 new car brands – Abarth, Alfa Romeo, Fiat, Hyundai, Jeep, MG, Nissan, Nismo, Peugeot, and Renault & Dacia – as well as stocking over 1,000 nearly new and used cars on-site that you can browse online today.

Multi Franchise
1,000+
Strategic Partner with additional marketing services
February 2021
The Brief

We listen, then do

The Brief from Wilsons was simple; they wanted to be one of the first franchise groups in the UK that had a full end-to-end buying journey for their customers. When the COVID-19 pandemic hit at the end of 2019, this proved the perfect opportunity for the plug-in to be integrated on their new website.

Wilsons also wanted an eye-catching homepage featuring drone footage that showed off their huge multi-franchise site in Epsom Surrey, as well as displaying the vast amount of new and used stock available.

In short, Wilsons wanted their new website to perform even better than their existing one. As a business, they were keen to attract more visitors from the local area, directing people to browse their new and used cars online.

During a time when the nation was in a series of strict lockdowns, it was imperative that customers were encouraged to reserve and purchase a vehicle entirely online. Our team of expert designers and developers got to work on creating a bespoke website to fit all the requirements Wilsons had.

The Results

How it's going

The new website is visually engaging and seamlessly brings together the Wilsons brand alongside its vast offering of partner manufacturers. It’s a site that’s easy to navigate and takes customers on a journey through Wilsons various franchises and associated products. New and used cars are well presented and vehicle details are clear to understand for consumers, as is the reserve now or buy online options.

David Wheatcroft, managing director at Wilsons, adds: “These changes are huge for us. Not only can our customers now fully transact online, but they can also apply for finance in private which means that our sales team will only be privy to their application if they’ve been approved.

“Our new process is the true epitome of ‘buy online’, where customers can also take advantage of a 48-hour delivery service. It’s going to transform the whole sales process. Customers can purchase both used and new cars on our website, which will revolutionise how we operate as a franchise dealer, pushing Wilsons Epsom nationwide.”

How did we do

Numbers of proven success

  • 498 customers reserved or purchased a car online in the 90 days following the website lanuch

  • The 'Time On Site' increased to 02:36, an increase of 30% since the website launched

  • The website sessions have lengthened YoY by 26% since the website launched

Like what you see?

Speak with the team today

Complete the quick enquiry form below and one of the 67 Degrees sales team will be in touch to discuss your project.