Windmill Motors

Family run dealership in Lincolnshire

We asked for a fresh, clean site that's easy for our customers to navigate - and 67 Degrees delivered! We're an award-winning independent dealership with a massive emphasis on our customer service, and the team worked really hard to bring together a website that reflects that. They're a great bunch to work with too!

About the dealership


Established for over 25 years, Windmill Motors is a highly recommended and experienced, family run car dealership. The car showroom is based on the A15 a few miles north of Bourne, Lincolnshire, where it stocks a wide variety of pre-loved vehicles to suit all needs and budgets.

Over the years, Windmill Motors has built up a fantastic reputation for supplying quality used vehicles at affordable prices. The dealership prides itself on giving customers the best possible experience whether buying, selling or maintaining their vehicle.

April 2022
The Brief

We listen, then do

Serving Lincolnshire and beyond, Windmill Motors wanted to take their dealership to the next level by commissioning us to build a brand new bespoke website for their business. Their previous website had become busy and tired-looking, so a fresh and clean approach was on the agenda.

Taking inspiration from some of our other leading website designs for dealers, such as Spencers Car Sales and Uber GT, Windmill Motors wanted a clean-looking, visually pleasing site that encompassed everything the independent dealership offered.

Clear and concise information needed to be teamed with standout images and graphics displayed throughout the new site. Bold styling in-keeping with Windmill Motors’ brand colours were a must, so bespoke static pages were left in the very capable hands of our expert design team.

Stepping their online sales service up a notch, Windmill also required our reserve online plugin to help accelerate sales during times when the physical showroom was closed.

The Results

How it's going

What’s not to love about the new Windmill Motors website?! Showcasing stock to the fullest, punchy styling is apparent throughout the site. Website visitors are welcomed by a bespoke Windmill video alongside information about the established independent dealership, which has now been in business for over 25 years.

A prominent and bold search bar allows users to discover up to 200 vehicles in more detail, complemented by a smart grid view of all available stock which lists each car’s USPs using Windmill’s orange branding. Click onto any vehicle and a detailed video is accompanied by in-depth information about each car, further highlighted by bold blue boxes, alongside call-to-action buttons to prompt an enquiry, test drive, or reservation.

Our reserve online plugin enables Windmill consumers to reserve any vehicle online during a two-step buying journey, for an easy and straightforward consumer process. In essence, it’s a website that encompasses everything Windmill Motors has to offer – and so much more.

How did we do

Numbers of proven success

  • The number of users on the site has increased by 22% YoY since the new website launched

  • The bounce rate has decreased from 48% to 37% since new site launched

  • New users are up from 81% to 88% MoM since the new site launched

Like what you see?

Speak with the team today

Complete the quick enquiry form below and one of the 67 Degrees sales team will be in touch to discuss your project.