Car Dealer SEO
Search Engine Optimisation for car dealerships and the automotive industry
Having a great website is important, engaging in paid social media and Google Ads can work wonders, but ranking well on Google for the brands and services you offer is a critical part of any marketing plan too. We use our extensive automotive industry knowledge alongside years of organic SEO experience to offer industry-leading automotive and car dealer SEO (Search Engine Optimisation) packages.
Why is SEO important?
In most marketing activities, you’re targeting an audience that you think will want what you offer – and you try your best to catch them at a time when they’ll be ready to commit. SEO for your car dealership is a part of your strategy that targets people who you know are already in the market for what you do.
Being seen above the competition is the crucial thing, and good SEO makes that possible in a literal sense; you’re presented to the potential customer before your competitors.
In the automotive industry, car dealers need to rank well for a wide range of terms. This ranges from specific models on sale to larger broad terms based around potential buyers looking for a local dealership selling a marque they are considering.
What are the benefits of SEO?
Increased traffic
If you look online at the percentage of people who click the first result on Google, you’ll find that it’s reported to be over 30%. Position 2 gets around 18%, and position 3 gets 10%. That’s a lot of people who don’t even go past those first three results, and a huge opportunity for you to ensure they don’t; this increased traffic for your site is why we reach for the top spots.
Leads
From this traffic comes brand awareness of course, but also those lovely leads can be achieved too. Maybe it’s a customer enquiring with the first few sites they’ve come to in the search engine results pages, or maybe they’ve seen something specific they want to pursue with you now that they’ve found you. Either way, it’s an opportunity for you to convert that you wouldn’t have had if that customer didn’t find you online.
Conversions
It makes sense that if a customer is searching for the kind of car that you sell, chances are that they’re in a position to buy; good SEO gives them what they need and presents an opportunity for a conversion to happen! This is particularly good news if you use our E-commerce functionality.
Search Engine Optimisation
Search Engine Optimisation, shortened to SEO, is a combination of activities carried out with a view to raising a web page’s profile on the search engine results pages.
Being the first page at the top of the list when a customer searches something relevant to what you do is the ultimate goal. Having a team that knows what words and phrases these are, as well as how to get your website ranking for them, is the key to being found on search engines by people that need you.
Let's get straight to the point
Car dealers need to rank well for a wide range of terms; from specific models on sale to larger broad terms based around potential buyers looking for a local dealership selling a marque they are considering. Our car dealer SEO packages are geared around isolating the key terms people use to find the brands, cars and services you offer.
We then implement a wide range of SEO tactics by creating new pages, content optimisation blogging and a range of technical SEO work to improve your websites’ rankings, which is designed to drive engaged traffic to your website.
Here are just a few benefits of SEO:
- Organic traffic to your website
- Strengthens your website domain
- Improve your brand awareness
- Boost your credibility
- It supports content marketing
- Helps maximise your PPC activity
What is the aim of SEO?
To build relevance
By being relevant to all the search terms that could be used to find what you do, you raise the chance of appearing for them.
To build authority
Establishing authority within your industry makes you more likely to be found on Google – it pays to know your stuff.
How long does it take to see results of SEO?
How long is a piece of string? We hate to use that analogy, but it really is true – because of the number of factors involved in effective SEO, the turnaround for results can depend from website to website. That being said, we’d hope to see suggestions of improvements after 3 months, but by 12 months, you could have risen up the rankings exponentially. It’s a long game that pays off!
What is E-E-A-T?
A big part of your SEO strategy is good content that supports the needs of your user – you want to answer their questions, foster trust, and ultimately mark yourself out as a dealer that knows their stuff. Google rewards person-first content, not text that has been engineered to simply appeal to search engines.
A good way to get in Google’s good books with your content is to follow the E-E-A-T guidelines, which, when followed, helps to give your content real value, help your user, and raise your rankings as a result. So what does E-E-A-T stand for?
Experience
If you’ve been in the business a while, it’s likely that you’ve got some insights and anecdotes that only you could provide; use them! Experience makes a piece of content truly unique, and can offer the user something that no-one else can; even original photos help. In the rise of AI, human experience matters more than ever, so include it in your content.
Expertise
You wouldn’t be doing what you’re doing if you weren’t skilled at it, so show this within your content. Being genuinely knowledgeable about your subject matter can only be valuable to your user, which is in turn rewarded by Google.
Authoritativeness
This is, essentially, about reputation; being known and respected for what you do, or being the go-to, in other words, is seen as a big plus point from Google. If you’re the Martin Lewis of the car world, now’s your time to shine!
Trustworthiness
Ultimately, a user wants to read content that they can rely upon to be correct, and actually help them with a problem they’re looking to solve. Ultimately, trustworthiness is what Google is looking for above all else, in content that is correct, that can be confirmed by other sources, and is easily accessible to the user.
What is YMYL?
Introducing Your Money or Your Life, or YMYL, an acronym coined by Google to include content that could impact the life or finances of a user. Take car finance as a very good example; if your content offers advice around this subject, it really needs to be clearly written by someone with financial credentials.
The 67 Degrees approach to automotive SEO
Our car dealer SEO packages are geared around isolating the key terms people use to find the brands, cars and services you offer. We implement a wide range of SEO tactics, which include:
Onpage optimisation
This includes header tags to properly organise your content with key words and phrases, and internal linking to make it easier for your user (and Google) to get to relevant content.
Helpful content
This means detailed and well researched page content and blog articles, designed not only to include mentions of those key terms, but also use E-E-A-T principles to make it super helpful to your user.
Technical SEO
From website audits and redirects to keyword research, schema, and image alt tags, our technical SEO know-how gets to work on your rankings behind the scenes.
Offpage SEO
Creating and maintaining a well-optimised Google Business Profile, obtaining those sought after backlinks, and keeping an eye on your competitors are all off-page SEO activities that can have a huge impact on your rankings – we do all this too!
Automotive SEO management
Let us lend a helping hand
Why choose 67 Degrees for your automotive SEO?
With years of experience under our belts, we know what works online for UK car dealers, from the small independent businesses to larger franchises; this extends to SEO.
Our sites are beautifully designed and built on a platform that makes the used car buying journey a seamless process, so it’s only right that it can be found in the first place.
By building your site, we take the time to understand your dealership’s USPs, the customers you serve, and the area you do it in; so we’re best placed to ensure those things marry up to make you top of the tree on the search engine results pages.
Don’t just take our word for it
We take pride in getting to know our customers and completely understanding their business objectives. We work hand in hand from the very start of our relationship to not only ensure that our customers fully understand how their products work but to be there to provide on going support and guidance.
At 67 Degrees we want to make sure our customers feel valued and are far more than just a number. Below are just a handful of customers who have experienced our service and remain partners of 67 Degrees to this day.
Speak with the team today
To find out more about SEO for car delaerships and automotive businesses get in touch today and see how we can drive your website performance forward.
Frequently Asked Questions
Yes, only look after SEO for dealerships for whom we’ve built a site – that’s how we know we’ll get the best results.
We can! Being found in your local area requires specialist SEO skills, which form part of our SEO packages
We can, but changing your content at the same time as launching a new site may impact your rankings, so we’d recommend that we roll this new page content out gradually post-launch.
Of course – we’ll let you know every month what improvements we’ve achieved, or highlight any areas that need attention going forward.
We achieve backlinks by writing helpful, valuable content and reaching out to quality sites that complement your business.
Of course; we’d love to have a chat through the questions you’ll no doubt have. Just drop us a line and we’ll go from there.
